Articles & Insights

I write to make sense of how things grow. Each essay is a small experiment in focus, a way to strip away noise and see what actually moves people, teams, and companies forward.

My writing sits at the intersection of technology, behavior, and execution. Some pieces start as questions I can’t shake; others as answers that proved themselves in the field.

Featured work

The Start Switch

A book about momentum — how to begin, sustain focus, and keep building when most people stall. It’s for founders, creators, and anyone fighting the gravity of hesitation.

Selected essays
and op-eds

Why Every Retailer Will Become An Ad Platform By 2030

Why retail’s next margin engine is media, and what it means for product, data, and pricing.

Four Tips I Learned While Building A Global Company From East To West

Practical lessons from operating across India, Southeast Asia, Europe, and the U.S.

Why Consumer Behaviour Data Is Essential For A Business To Thrive

What companies miss when they don’t measure real user behavior.

LinkedIn essays

How Deep Tech Startups Will Drive Tomorrow’s Innovations

A practical view on what “deep tech” really means when the focus is customer outcomes instead of hype.

Shaping the Future of Advertising: A Consumer-Centric Approach

Why ad products centered on real consumer utility win on both performance and trust.

Towards a Balanced Future: Where Data, Privacy, and Generative AI Work Together

A framework for using data at full utility while preserving privacy — and how generative AI fits into that balance.

Editorial note

Everything labeled “Forbes” links directly to verified bylines on the Forbes Technology Council. LinkedIn pieces are original essays written by Anil Mathews.

Older reflections and short posts remain available on LinkedIn.

Writing philosophy

I don’t write to impress; I write to clarify. The best ideas are simple. The hard part is keeping them that way.

For interviews, speaking, or
partnerships, reach out on LinkedIn.